Be confident. Be flirtatious.
A quick fun guide to run a successful social media marketing with the help of some dating tips.
Great points all around.
10 Steps to Creating Your Internet Marketing Plan
If you’re the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a…
Excellent article, chock full of info!
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or…
I recall sitting at a meeting a few years back. It was a one-on-one conversation in regards to an online service we were providing for a major website. In this conversation that occurred over coffee cups and cans of Slice, I went on a rant about how the site was no longer fun and how we were only doing the same things over and over. He sat there across from me, arms-crossed with a stare toward the corner of the room just silently listening. I could see from the form of his forehead chasing the corner of the room with an aimless stare that he was labeling my insight useless. I shook my head, sitting up on the table and staring at the afternoon sun began it’s descent and said, “Why are people even on the site anyway?” Of course, looking around the office, the pay we received, and the fact that our product was noticeable and recognized not to mention a reliable service tailored for it’s demographic, and we were awesome with SEO services, the answer was present for us. But was it?
I told him the writing on the site was sufficient in terms of content, but the writing we were promoting, pushing, and politicing between the ranks were garbage. I felt the writers served a purpose in providing “expert” opinions, but the opinions were so predictable. I could click on the daily post of the day and already know what I’m going to see, think, feel and react before the page even loaded on my browser. And maybe I was burned out from it all and maybe the issue was me. I wanted to look him in the eye and tell him, “Why did the internet become boring?” I was a lost soul with my focus shifting and wasting toward the Facebook news feeds watching other’s lives pass me by status-by-status. And amidst the frustration came the observation I made: “These people who frequent the site, check in everyday only do so out of interest. Dude, the internet owes us nothing.” I asked him, why do people log-in and participate? Why do people pay for additional services? Why is there recurring traffic? Why do they write us with concerns ranging from the legitimate to the downright annoying? And why do they choose us over the competition? Advertising only tells people what to do, and the people either listen or they don’t. In the end visitors and valued customers only act in free will. And the people were on the site for one reason: it was fun. The rest of the conversation didn’t go well. He told me I was making no sense. And I was relegated back into doing the same tasks and saying the same things over and over again.
The internet is what you make it. It’s expanded upon the way we exist and operate. Whether you call it fun or not is irrelevant. Just remember that the worst thing you can do is take what you do online so seriously that you cannot see changes when they need to happen. If you do the same thing over and over, which was just about the same thing everyone else was doing before you, you’re going to get the same reaction as everyone elseif you’re lucky. And believe me the reaction is going to stand out less and less and less. When it comes to things like search engine marketing and seo services in general, originality is the greatest means of optimization. Granted keyword analytics, Google traffic analysis, and uncovering search-term competitiveness on a word-by-word basis can do wonders for you. But if you have nothing new to offer, your service is going to get old fast.
As a writer, I go by this rule of thumb: if it’s work for me to write it, it’s going to be even more work for those who read it. Case in point if you one day take a look at all your content and a voice in your head asks “That’s it?” Chances are a lot of people are going to ask the same thing. If you see something of yours that makes you want to hit the back button out of confusion, failure to provide a clear message, or because the site just seems boring. The back button on the browser is going to see alot more action than anything on your site.
Re-inventing The Wheel Isn’t Neccessary, But it Almost Always Helps. Sometimes it can be fun, even.
Why did Rolling Stone name Jimi Hendrix the best guitarist of all time? Was it the album sales? Eric Clapton’s appreciation for him? The big hair and undistinguishable charcoal blues-beratone roaring through the riffs? While all that certainly contributes, his legacy can also be attributed by his devil-may-care composition style that unleashed chords guitarists and guitar teachers at the time considered “unfit” for guitar play, through the disgusted faces made by the conservative Americans of the time seeing him shred the national anthem at Woodstock, and that sense of fashion that to this day lacks definition. Why did he cover an ordinary Bob Dylan acoustic-and-harmonica song and make it one of his best songs, “All Along The Watchtower”? Was it someone in the music industry telling him it would get a few spins at the clubs? Did his search engine optimization consultant do some market research on search terms and keywords and decide that doing so would up his page rank? No.
He only wanted to show people what the guitar could be. Just as Jim Morrison wanted to show what wordplay and poetic lyricism could mean to music and counter-culture in general. The innovators of rock and all great music didn’t establish themselves on industry standards of the norm of what was breaking norms, rather they did what they loved to do and made themselves a part of it by making it theirs.
When it comes to search engine marketing and SEO services, the focus shouldn’t be on what the site or service is, but rather what it could be. The best way to promote anything isn’t through just keyword analysis, market research, backlink traffic and demographic appeal. The best promotions don’t make explanations. They make promises.
Months pass and so did wrestling legend and 1980’s pop icon Macho Man Randy Savage. I spent that weekend watching a Best Of DVD that WWE had released the year previous. And while there were some epic encounters against the likes of Hulk Hogan, Ricky Steamboat, Ric Flair, and Sting, the one that stood out the most to be was his very first match. He could’ve copied and pasted himself on the canvas based on what worked before him. While it would’ve worked in playing his part and servicing the show, it wouldn’t have stood out. Winning or losing didn’t matter. He was debuting before the Madison Square Garden crowd, one of the toughest crowds to deal with besides being Santa Claus or an injured-Michael Irvin at an Eagles game (I know our SEO Company in Philadelphia friends aren’t going to like me saying that, but whatever, it’s not my fault your extremely talented team is suffering from a losing record in a division full of underachieving teams), his goal was to get hated as quicky and loudly as possible from the moment his leg enter the ring through the middle rope to the moment he jumped off the top rope with an elbow. And it worked to perfection. What he sold to that crowd through his balance of arrogance and cowardice, his purple-gaudy robe with matching headband, and the three indistinguishable stars with the title “MACHO MAN” across the rear of his tights was a product perfected in both package and purpose. He didn’t sell them anything, instead it was the crowd buying into it. The force was strong in this one.
The Macho Man became just as much a part of the 80’s as Care Bears, Flux Capacitors and Member’s Only jackets. From his raspy-voice that could snap a slim jim at a second’s notice. Not with what he said or through any special stunts or gimmicks a lot of people swear by. He achieved greatness through the absolute-100% feeling of justification he brought through every action he took. Every elbow off the top rope and every over-the-top action committed he did with pride.
With the shifting of methods and algorithms affecting today’s search engine marketingtactics, pages that are just there to be there with duplicate content for the sake of providing back links are not only uninteresting, but also unbecoming with Google rankings. In fact, you may accomplish more with a 404 message.
You can manipulate the system to keep doing the same methods but duplicate content is about as dull as replacing the lead singer of your awesome and amazing 80’s rock band with Gary Cherone and committing the sin of calling it Van Halen, or that “Chinese Democracy” album with a band that tried to pass as Guns and Roses though Axel Rose kicked out everyone from the November-Rain-Sweet-Child-Of-Mine-Welcoming-to-the-Jungle glory days. It can be as depressing as replacing your favorite television character and passing the show off with the same name like watching The Three Stooges with Shemp instead of Curly, or any Pink Panther cartoon that features the Panther talking, watching The Dukes of Hazzard with Coy and Vance instead of Luke and Bo, those awkward Saved By The Bellepisodes where Kelly and Jessie got replaced with a motorcycle chick named Tori,those even worse Saved By The Bell episodes where the cast went to college, or the episodes ofThe X-Files with the boring villain from Terminator 2 replacing David Duchovny.
The audience can see and smell it from almost a mile away. And they’ll scoff at anything blatantly-derived attempting to pass itself as original and unique. And Google is beginning to take notice itself. There is no difference between the channel change button on a remote and the back button on the browser. You’ll find your business go the same direction that Welcome Back Kotter and Grease 2 without John Travolta.
At a certain point, you have to set aside industry standards. In terms of search engine marketing just as important as knowing what they want, you have to know what you want. And if your definition bores you, your product is only going to get boring. An SEO company and SEO services in general can work wonders in directing views and sharpening your message toward better accessibility, but once they’re in your audience you only have a few seconds or so to deliver and engage the customer toward your business. A great internet site doesn’t just fulfill a service, trend on twitter once in a while or manipulate black hat search engine marketing tactics to get on top. It may take them long to get on top, but when they do they stay there. Not for showing the internet who they are and what they do, but by showing who they can be.
The best page rank is the one within.
The talk about how Google works is only set to thicken. More than a search service, Google has become a cultural phenomenon. It’s in our phones scanning bar codes at stores for price comparisons, in our GPS devices as they tell us where to turn, in our mustaches for the month of November to help combat Prostate Cancer and in our ears with an almost infinite collective of videos featuring Lady Gaga and Adele covers. Even if you don’t have a smart phone, or need a GPS to get where you need to be, already have a face full of fur regardless of what time of the year, and if–like me– you’re not a fan of mainstream music and know Adele is a great singer who has more than just two songs. On either extreme Google is everywhere.
Google and Bing don’t seek to be search engines, but solutions. A service for which you can find what you seek with a few taps of a touchscreen. How it works and operates remains a mystery (not for the few SEO ninjas, however)–one that may remain hidden from generation-to-generation along the ranks of Coca-Cola’s formula and the specific selection of herbs and spices that an old man in a gas station who was to become an honorary colonel during the 1930′s prepared his chicken with. Google is going to have their conspiracy theories that will pass from generation-to-generation bearing a mysticism both avant-garde and orwellian in nature.
Over the past few months websites have seen dramatic changes in views, search ranks, incoming traffic and in some cases overall business. This is because since February of this year, Google has unleashed the Panda. The Panda Update has been a system brand new algorithms designed to make search results more human. In the aftermath of the constant changes, including a radical changes in keyword referral data, some sites are getting slapped around in ways that have SEO Experts shaking their heads wishing we could all go back to the easy days of Excite and Netscape.
So do you throw out the playbook? Fire the coach? Lose every remaining game of the season to get the first pick of the draft and take Andrew Luck? Hold out on the team due to disappointment with your contract, miss games due to strep throat and use the cover of Madden as an excuse? Deem the system unprofitable and lockout all players until a new collective bargaining agreement can be attained for guaranteed business? Quit in the 4th Quarter of Game 6?
No. The solution is simple. Run the offense but keep it honest. Call some audibles if you have to. Understand the purpose of the Panda Update is to further empower Google toward slapping away spam. This isn’t the old internet anymore. Just copying and pasting content over and over to create back links is about as outdated as using IRC chat as your primary means of online communication. Spam is pollution. Like the famous Monty Python’s Flying Circus sketch that popularized it, it’s fun at first but like anything Monty Python it eventually gets boring, annoying and makes you consider cancelling your Netflix account. At best it only gets accidental visits from users making a “wrong turn” with their search and stumbling on your site. It’s bad for business and will only serve to build your bounce rate. We’ve all dealt with it from the fictitious male enlargement medicines to the emails claiming to be from a royal family in Africa stuck in a desperate situation and in need of a wire-transfer of your money or your Paypal password to get home.
So Matt Cutts, Google’s very own Captain Planet of Spam–who unfortunately doesn’t show up saying “With your powers combined…” when you search “Earth, Fire, Wind, Water, Heart!”– implemented a new algorithm that values human interaction toward the site above all else. If your site or service contains quality and original content with growing trends of organic popularity with your blogging and social media presence. The Panda advises that keep the ball rolling. And if not, here’s a few pointers to help you step up your game.
QUALITY CONTENT IS KING. I can’t stress that enough. In fact I’ll say it again in bold.QUALITY CONTENT IS KING. It’s what will first-and-foremost make you stand out. Great content is Hulk-Hogan’s 24-inch pythons tearing apart the bright yellow shirt upon entering the ring and slamming Andre The Giant. SEO Tactics are the backstage interview with the Mean Gene Okerlunds and the promotional stuff Vince McMahon does to sell the tickets and pay-per-views.
Examine what you have above the fold of your page. Think like a newspaper. Is there something that will engage the visitor within 5 seconds of when their eyes and your content meet? This will affect the bounce rate big time and keep the potential customer or fan as far as possible from hitting the back button. Is there a heavy template footprint, with pay-per-click ads taking up too space giving visitors the impression that the site is helping you but not helping them? If so, Google is going to be a sad panda. Literally.
Does your site have any empty pages which just serve to link a bunch of unnecessary nonsense? Is the content empty with a ridiculous ad-ratio? Does the visitor of the site get more information regarding acai berry colon cleanses rather than what they actually want? While it may help you with Adsense, it’s not going to please the panda.
The more machine your site seems, the worse. And if the spelling and grammar just isn’ t there, neither will your site be on Google. Google has better means of checking diction, syntax, and how much of a duplicate the content of the site is. So stop with the copying and pasting. Ctrl + V only makes for sad pandas.
Google is only implementing changes to make the internet more human and make sure that what you seek is matched with the site that best serves it’s needs. Make sure you provide quality content on the landing page above the fold and that your site allows for more human interactivity and you’ve paved the road for better ratings, better ranking, and most importantly a better experience whether you’re just trying to get more business or trying to get your Born This Way cover the most views possible.
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